A Negotiation Bridge
at the £25M window.

Dear Investors,

I am writing to share the most significant strategic development in eyeora's history, and to ask for a final, targeted piece of support to maximise the value of your shares.

The Big Picture

During our ongoing investment Due Diligence (DD) with a major US investment group, we also got introduced to a European MarTech powerhouse: £500M annual turnover, 700+ employees, and 14 portfolio companies servicing global brands.

After spending the last month embedded with their team evaluating eyeora, the response has been extraordinary. Not only did they validate our tech, but the owner of this £500M MarTech firm has stepped forward directly. They want to invest, put their massive resources behind eyeora, and potentially absorb us or take substantial equity to scale us globally.

The Commercial Offer on the Table

They have verbally offered to handle all of eyeora's commercial and marketing requirements. This includes:

• Supporting eyeora with our newly developed onboarding portal (creator databases), with their sales teams.
• Packaging our offering directly to their massive enterprise client base.
• Gaining eyeora immediate access to a 3rd Party database of 400M+ creators, starting with targeted campaigns to 1 million compatible creators at a time.

Our Operational Transition & Current Challenge

To prepare for this massive scale, our temporary STN outsourcing contract is concluding as the team transitions to match the needs of this larger enterprise framework. While this drastically reduces our long-term overhead, it temporarily tightens our short-term working capital just as we enter the final stages of negotiation.

Right now, if we negotiate with zero cash on hand, we are forced to take whatever price they offer. To protect all shareholders and negotiate from a position of total strength, we need a small, immediate capital runway.

The Final Top-Up Invitation

We are opening a final, rapid top-up window at our £25M valuation to give us the closing leverage we need.

We are asking all our current cap table for a one-time support injection of a minimum of £2,500, with a preferred target of £5,000 each, only if possible.

To recognise immediate commitment, we are offering 25% extra shares on top of your allocation for any wire transfer received by 15 July 2026, 2pm GMT.

It is super important we can demonstrate that our investors are excited and still believe in eyeora in order to help close this deal in the next 2 weeks. With over 50 investors, a small contribution from all will have a serious impact during these negotiations.

Downside protection built in

We want every investor in this top-up to participate with confidence. If the strategic transaction ultimately prices at a valuation below £25M, your shareholding will be topped up proportionally so that you receive the same economic outcome as if you had invested at the lower price.

If the deal includes a cash component, this round's investors will receive priority liquidity — meaning you sell first — and a guaranteed floor of 1.5× the money you invest in this round.

Why top up at the £25M valuation now?

Participating in this bridge round at £25M locks in your entry price before the strategic negotiation concludes. Any future raise or acquisition discussion will price from a higher benchmark, meaning this top-up protects your pro-rata and materially reduces dilution for existing shareholders when the deal is finalised.

The Alternative Option

The alternative is attempting to push these massive commercials alone with limited resources — a path we know limits our speed. Without this top-up, the valuation remains open and the counterparty can lean hard on our low-capital status, forcing worse terms and deeper dilution. Allowing this £500M entity to power our scaling or absorb us removes future funding risks and creates the clear path to liquidity we have all been working toward.

This is the home stretch. Let's secure the best possible terms for eyeora together.